How are you recognized by your target audience?
How do you express the unique personality of your company (via integrated MarCom
How might you demo your character
and your purpose -- on the web or in print? How can you best support, “in character,” that you are who you say you are? (e.g., if you are an “innovative organization” use technology on your website)
What might the “voice” and “face” of your brand be? What is appropriate?
What do your competitors’ brands “look” and “sound” like?
Once you are clear about the image you want to portray, start brainstorming ideas about the best way to
show who you are visually, without using any slogans.