How do you have a breakthrough in the midst of the mundane? How do you stand out?
The first step
to be taken -- before designing an identity, print materials or web presence -- is to clearly and concisely define your goals, purposes, philosophy, positioning, messages, ideas, timing, and budget.
In order to present who you are -- honestly and straightforwardly -- and provide
meaningful interactions (online or offline), you have to have a clear sense of purpose and articulate it.
TUCK-I.D. provides some tools and guidelines to aid in the process of discovery in hopes
that this critical first step is accomplished with relative ease, yet thoroughly.
If you go to the following Intent, Image & Ideas pages and answer the questions asked, you will be able to complete the
Definition phase of your project.