Graphic Design & Art Direction
15 years providing comprehensive consulting & design services in corporate identity & branding
for both large & small businesses.
Expertise designing complete logo systems.
Track record of formulating &
implementing strategies to help small businesses achieve more profitable visibility in the marketplace.
Creative Services Management
1990 to 1996, built Fair, Isaac’s Creative Services department & core capabilities. Designed & produced corporate identity systems
for both local & international offices.
Designed & produced integrated collateral
from concept through print. Brochures, newsletters, presentations, on-line templates.
Developed theme, corresponding logos, graphics, integrated packaging,
promotions, advertising, signage, slides & videos for corporate events.
1997 to 2001, developed content & designed architecture of Fair, Isaac’s 2nd gen website.
Designed initial sitemaps, wrote vision, edited content, created
graphics & launched new site.
Coordinated 3rd gen website design & content.
team’s next 4th gen database- driven site with e-commerce functionality.
BFA: Fine Arts. Carnegie-Mellon University, ”Pittsburgh, Pennsylvania
Corporate Identity. UCLA, ”Design & Advertising Los Angeles, California
Video/Digital. Bay Area Video Coalition, ”San Francisco, California
Strategic Leadership. MBA coursework at Dominican College
Various certificate courses and professional seminars on
management, organization, communication, design and multimedia over the years.
Ongoing attendence at Internet conferences and classes in design/software.
Corporate Image Conference, New York. Internet World, New York, Seybold, San Francisco.